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Why Do I Do, What I Do?

posted by Cesca February 23, 2016 0 comments
Windy day! #farmlife #Sheep

I was recently asked ‘So, why do you do what you do?’ in regards to my lifestyle, my job and general, well, me-ness. And the question stopped me in my tracks completely. I was stumped as to how to answer that question, and once I’d thought about it, I knew the answer.

My job and lifestyle are very much reflective of each other. Most wouldn’t think that working as a Digital Marketing Consultant and a lifestyle of a farmer have anything in common, but it really does.

I love my job, I seriously couldn’t love it any more than I do.

I am so lucky in the fact that I work for one of the oldest digital marketing agencies in the UK, that was the first to go into Search Engine Optimisation and Paid Search. This in turn means that I work with some of the brightest minds in digital marketing, and every day it inspires me to be better and do better.

I learn something new every day, my brain is always absorbing new information about the wider world of digital marketing or my clients. I really do enjoy learning new things, whether it be how to implement scripts into my PPC campaigns or learning what is new in marketing.

I am constantly setting new goals for my clients campaigns, and making sure I meet those goals takes a lot of hard work and dedication. Not only that, I set myself new goals. This week I became AdWords Qualified, I ticked another goal off my personal career list.

I handle data constantly, and analyse it until I am blue in the face.

Which is where it brings me to my lifestyle of a farmer. We handle data constantly. Whether it is measuring out the right amount of feed per animal to make sure they’re gaining the right amount of weight, or looking at worm counts in their feces, or looking at how much K, P or N we need to spray. We’re analysing data to gain better results.

I look at my flock and think to myself ‘if I had to sell them now, right this second, how would I do it?’ and I know that with my marketing skills I could come up with a wild and wacky way of advertising them and finding them their next owner. And for that, I’m pretty proud of my marketing brain.

We’re always challenging our breeding. ‘Did I choose the right ram for that ewe? Could I have put her with a better ram to ensure the offspring is of breed standard?’. We never know that answer until the little critter is in this big wide world, but by thinking about these elements, we better ourselves year on year.

As farmers we often wear many hats, and I think it’s a gift. The more time I see inspirational farmers on Twitter and Facebook, it makes me proud to have been aquatinted with them. And whether they realise it or not, they’re on a journey of branding, business building, awareness and ultimately, marketing themselves. I think that’s pretty amazing in itself.

Where are you going with this Beswick?

I had a week and a half off work to get up to speed ready for lambing the Herdwicks and get everything prepared. The time off definitely gave me time to really think over the data I’m gaining from the Herdys, I couldn’t make a graph out of it, but it’s tangible data for me.

I’ve set myself some goals for 12 months time. The goals are personal career goals, but also goals for the flock and herd. I’m sure when I feel I’ve lost my way from time to time I’ll refer back to this post for a kick up the backside, but for now, I’d better get my s**t together!


Where it all began…

posted by Cesca January 19, 2016 0 comments

It might help if you all new a little bit about me.

I was born and raised in the Staffordshire Moorlands with my big brother, mum and (late) dad on a dairy farm, which had been built by my great-granddad. I’m from a long line of farmers, which dates back to, well a very long time ago; it’s something I’m extremely proud of!

It’s my heritage.

My dad was the youngest of five, a large farming family, he never moved far, in fact he never moved at all, and lived and worked the land of the farms built up by his dad and granddad. They have always been dairy, sheep and in the past even produced potatoes on the high moorlands.

My mum is the eldest of three from Berwick-upon-Tweed, a real hill-lass. My granda was the head electrical engineer for a big cement firm and landed a job down in Dunstable, Bedfordshire, and eventually they moved up to Staffordshire, which is of course when she met my dad.

Unfortunately when I was very young my dad died, my mum, the strongest and most incredible woman I’ve ever known, carried on the dairy farm an met one of the greatest influences of my farming career, my step-dad Ian.

Cesca at 4 years oldWe moved down to the flatlands of Cheshire, in-tow with us; my pony Gizmo, our dog Julie, our cat Tessa and three Holsteins, which my mum was very fond of and called them her best. I never really understood why they were her best until I was much older and started to have my own ‘bests’. My best is a real softie; she likes to be milked last so that when we walk her back down to the shed she can have a fuss and a good rub.

Farming is engrained into every inch of me.

I’ve always had a love for cattle, especially the Aberdeen Angus which we rear for beef, it’s a breed I’ve always had a lot of love for and I’ll never forget our first Aberdeen Angus bull, Equator, he was an absolute beaut.

My mum has always encouraged us to make the most of education, and I went off to Staffordshire University and studied Product Design Engineering – you weren’t expecting that were you! I find structures, building things and anything hands on fascinating, so when I was accepted onto the course I was over the moon.

After gaining a 2:1 BA Hons in 2012 I went on to exploring the world of Digital Marketing and worked for a digital marketing agency, saving up any scrap of money that I could, this was for what I called ‘the bigger picture’.

I knew it wasn’t possible to live and work on the family farm, so I made sure to learn as much as I could on the weekends, and buckle down during the week learning some very different skills to what I know on the farm.

After discussing getting a few sheep to keep the grass down on a paddock which is for our pig, Frankie, I took the plunge and bought 4 pedigree Wiltshire Horn in June 2015, from there the sheep obsession has grown.

I am digital.

I’m a Digital Marketing Manager for a company based just outside of Crewe, Cheshire. Digital Marketing has been a passion of mine for over 5 years now, and I’m proud to do a wonderful job of it too!


Love, Cesca on the Farm x